The soda industry has taken a new approach to the war on obesity. Starting early next year, Coca-Cola and PepsiCo will begin posting calorie counts on select vending machines in Chicago and San Antonio.
The revamped vending machines will be rolled out as part of a competition between government workers in the two cities: Municipal employees in San Antonio and Chicago are engaged in a "wellness challenge".
Dubbed "Calories Count" by the American Beverage Association, the machines will not only display the number of calories in a can or bottle of soda but also suggest a lower calorie beverage option to consumers. If successful, the retooled vending machines will be expanded nationwide.
Health experts say consuming sugary beverages like soda increases obesity in adults and children.
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