Imagine this: You pop in a rental DVD and halfway through your Friday night rom com, you suddenly get the craving for a hot, fresh pizza. In fact, you can smell pizza. No, it's not your imagination -- Domino's has teamed up with DVD rental stores in Brazil to make discs that release the scent of a fresh pie as the movie goes on. How? The discs are printed with ink that emit smells of cheese, sauce, and dough when it reaches a certain temperature inside the player. The thermal ink even changes color: By the time you eject the flick, an image of a pie is front and center on the DVD.
Do we smell a worldwide trend? While Domino's is the first company to hop on this scent-sation, we don't think it'll take long for other companies to follow suit
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| Provided by Prevention Magazine |
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